Friday, August 3, 2007

Greenfield Online Inc.

Greenfield Online Inc. is a NASDAQ listed security that has been trading in a range between $6.75 and $18.49 over the past year. With 25,597,210 shares outstanding, a recent price of $15.78 gives a total market capitalization of $406,483,698. While there are certainly larger companies, Greenfield Online Inc. has definitely earned its place in the pack. Last year, Greenfield Online Inc. created $0.37 in earnings for every share outstanding.

Greenfield Online Inc. is currently priced by the market at 43.00 times last year’s earnings. Many trading multiples around the world are quite attractive these days, but don’t be fooled. A Price to Earnings ratio of 0 simply means that the security didn’t make any money last year.

With a share price under $50 a share and earnings per share below $1 a share, Greenfield Online Inc. could be an interesting value proposition. Consistent earnings are the key to high valuations and this security is well on its way.