Google has achieved such total dominance in the general online search market that businesses everywhere should seriously consider ways to reduce their reliance on the behemoth. It may be cost-effective to advertise solely through Google, but ultimately giving up control over everyone's Internet presence to one company is a recipe for disaster.
One company that has stepped forward to offer businesses a reasonable alternative is masterseek. Masterseek specializes in connecting businesses with other businesses, to leverage new supply chain connections and consider investment opportunities.
This company is not even trying to replace Google, but by moving a specific type of highly valuable searches away from Google a company could meaningfully reduce its reliance on Google.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment