Friday, April 20, 2007

Paid Links and Gaming Google

Due to Google's stranglehold on the online advertising market, businesses absolutely must get a top 10 ranking for their relevant keywords if they are to generate substantial traffic to their websites. And the payoff to a top 10 ranking just keeps getting bigger as more and more people come to rely on Google.

One way to get a higher ranking from Google is to develop your site naturally. Unfortunately, this may take years and if a business is in a competitive industry there is no way to be sure it will ever happen. This is due to Google's practice of tracking the number of inbound links to websites. If a site lacks lots of people linking back to it, it won't rise in the search engines.

One way to overcome this hurdle is to pay bloggers to consider a website. Bloggerwave is a Danish company that connects advertisers with bloggers in order to maximize their search engine rankings. Bloggerwave allows a business owner to overcome the formerly tedious process of getting listed in search engines and move straight to addressing the needs of customers.

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