Avery Dennison is an office services and supplies company that makes a wide variety of products. While the labels and binders used in offices across the nation are certainly not the sexiest products ever sold, they are surprisingly profitable. The company has been a leader in advancing RFID technology through its retail information services segment. RFID tags, which use radio frequency technology to tell computers where they are, represent the next big change for the retail industry.
Wal-Mart is using its tremendous market strength to mandate RFID tracking throughout the supply chain. As a consequence, most of America's retailers will soon be following suit. Bar coding was a revolution in the way business is conducted that also made Avery Dennison a lot of money. RFID technology is the next wave.
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